Today I have seen an interesting article on Sport and Social Media that had called my attention despite its obvious headline but also because of its great data.
That’s why I have decided to translate it into English and share it on my blog.
Spanish leading agency in the development of communication strategies, social media, public relations and events apple tree communications makes public every three months what they call Twitteroscopio, something like ‘Twitterscopy’ in its translation in English. This peculiar report analyses the impact of the main European football clubs on social media. Lluis Mata Carrasco, Sport and Social Media’s writer, talked on his post how the apple tree communication sixth report compares the Europe’s three biggest football leagues; La Liga, Premier League and Bundesliga.
Data is clear in this sense; Spanish gigants FC Barcelona and Real Madrid have five fold more followers on social media than the Premier or Bundesliga.
The apple tree communication’s report was made at the end of last season, and among its conclusions we can see something quite obvious: football is the king sport on social media.
According to the ‘Twitterscopy’, even though in The States followers are also very fond of other sports on social media, football triumphes worldwide even more than American football or basketball.
In this report made by the Catalan agency we can also see how Portuguese star Cristiano Ronaldo has achieved a crushing success on both Facebook and Twitter. Real Madrid’s player has almost 60 millions fans just on Facebook, beating Leo Messi in more than 12 millions and quadruplincating biggest basketball’s stars as LeBron James or Kobe Bryant.
If Ronaldo leads the Top 10 football players on social media with almost 60 millions on Facebook and 20 on Twitter, Barca’s player Messi is second with less than 48 millions on Facebook but he doesn’t have a Twitter account. Although it may sounds odd, Kaká is third in the list with more than 22 millions on Facebook and 15 on Twitter, followed by Andrés Iniesta, who has more than 13 millions on Facebook and almost 6 on Twitter.
Time for English players; Wayne Rooney is fifth in the list and Premier League leader with more than 12 millions on Facebook and almost 7 millions followers on Twitter.
Spain’s national team goalkeeper Iker Casillas is sixth with more than 10 millions fans on Facebook but as Messi he doesn’t have any official Twitter account. Last Barça’s star Neymar is about to reach 10 millions fans on Facebook and 7 on Twitter, followed by team mate Gerard Pique with more than 7 on Facebook and almost 6 millions followers on Twitter.
PSG’s striker Ibrahimovic is first in the French league with more than 6 millions and a half fans on Facebook and just 122.000 on Twitter. Finally, Real Madrid’s defender Sergio Ramos is the last of the Top 10 with more than 4 millions fans on Facebook and almost 4 followers on Twitter.
Undoubtedly, La Liga is the football league that has more fans on social media channels, well above Premier League and Bundesliga.
Etiquetado:Andrés Iniesta, Bundesliga, Casillas, Cristiano Ronaldo, Facebook, football facebook, football players social media, football twitter, Gerard Piqué, Ibrahimovic, Iker Casillas, Kaka, Kobe Bryant, La Liga, LeBron James, Leo Messi, Messi, messi social media, Neymar, Piqué, Premier League, Ronaldo social media, Sergio Ramos, social media, social media football, top 10 football players on social media, Twitter, Wayne Rooney